Vision and Mission
Vision
Beauty Passion is a brand that beats with beauty and elegance.
Mission
We make beauty a title that everyone reaches with an effect that enhances self-confidence.
Values
Quality
We are committed to providing our customers with high-quality, safe, and approved products through specialized bodies.
Innovation
Our passion drives us to establish a market where products are in sync with the ever-evolving beauty landscape and its modern culture.
Customer Service
We strive to provide our customers with excellent service to make their experience with our brand as positive as possible.
Ethical behaviour
We fully commit to ethical behavior and do not deceive or misuse the consumer’s trust.
The Founder
Being a mother of two amazing boys, I have been always preferred common sense of ‘naturally oriented’ products but could not find a makeup range that was consistent with my intuitions and ideas. There were quality brands available, but they lacked the style factor and reasonable price I was looking for. This is how our journey began.
“How women feel about herself is more important than how she looks. Feeling confident, being comfortable in your skin that’s what really makes you beautiful”
CEO at BelaOryx